Shubhra Bhardwaj, Founder and Creative Director, Ferriswheel International, comes with an expansive experience of over 2 decades in the industry. She is committed to creating value-based revenue models which have end-to-end benefits for the clients as well as the industry. She is a firm believer that the marriage of art and cutting-edge technology can empower the aesthetic and creative aspects of show business. A published poetess and winner of Asian Arts Award for the Best Director at Edinburgh Fringe Festival and most admired director of the year at CMO Asia awards. She has a comprehensive & impressive body of work that enlists creative services in more than 70 countries ranging from mid-sized festivals to large-scale stadium events. Her in-depth understanding and experience of the diverse international and domestic performing arts markets and entertainment industries has helped establish Ferriswheel International as a dynamic, dependable and competent brand.